Thursday, December 25, 2008
Aamir Khan's much-hyped and eagerly awaited psychological thriller 'Ghajini' has set the cash registers ringing in terms of advance bookings, beating Percept Picture Company's animation caper 'Jumbo'.
Both films release after a dry spell of two weeks at the box office after Yash Raj Films' Shah Rukh Khan starrer 'Rab Ne Bana Di Jodi' that hit the screens on Dec 12.
However, 'Ghajini' seems to be the clear winner already, giving the children's film pitted against it a tough competition, say trade experts.
“Considering the hype it has generated with the massive promotion and marketing tactics and looking at Aamir's amazing previous record, the movie is going to have an excellent initial opening vis-à-vis 'Jumbo',” Joginder Mahajan, a Delhi-based distributor, told us.
“The film ('Ghajini') has got block bookings so far and the paid previews on Dec 24 are already packed. It is expected to sweep in a gross of about Rs.100 million only from north India. Moreover, it has no competition until 'Chandni Chowk To China' hits screens Jan 16,” Mahajan added.